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Managerial Economics (Text and Cases)


ISBN: 9788179062012
ISBN 9788179062012
Name of Authors N.S.Rao,Manish Chugh
Edition 1st
Book Type Paper Back
Year 2010
Pages 324
Language English
Branch Commerce
Stream B.Com.

This book is designed for students of Management Education to provide them a thorough understanding of Economic concepts, methodologies and the economic environment influencing managerial decisions. All concepts and basic principles are explaines mathematically with cases. All the questions and cases reinforce a deeper understanding of the concepts in all chapters. The following are the salient features of the book: * Adequate number of numerical problems requiring application of differentiation and calculus are part of most of the chapters. * Cases and Caslets are given with the appropriate topics. * Diagrammatical exposition of concepts are tabulated and explained properly * The language of book is simple and self-explanatory. * Neoteric trends in the areas of Cost, Pricing and National Imcome have been given due weightage. * Concepts are diagrammatically exposed in a elegant manner.

Prof. (Dr.) N.S. Rao, worked as Dean and Faculty Chairman in the University College of Commerce and Management Studies, Mohanlal Sukhadia University, Udaipur. He has written more than half a dozen books related to Statistics, Finance and Economics. Presently he is associated with Advent Institute of Management Studies, Udaipur as Director. He has been actively engaged in teaching and research. More than a dozen researchers have been awarded Ph.D. under his guidance from various Universities. Presently 8 scholars are doing Ph.D. under his guidance. He has contributed about 20 research papers & articles in the National & International Journals. Prof. Rao also worked as coordinator, DBF Programme being run by ICFAI, Hyderabad. He is a counseller for MBA Programme at IGNOU centre of Udaipur for last 15 years. He has high reputation as a teacher in various institutions at udaipur. He also worked as Professor and Director of R.B. Institute of Management, Ahmedabad. Dr. Manish Chug is Ph.D. in international Business and Economics, MIB, PGDBM, M.A. (Econmetrics) and a certified Lead Auditor. A gold medalist in his MIB with excellent oral and written communications skills, he has 8 years of teaching, counselling and corporate experience at various levels in reputed organizations and institutions. He has to his credit a number of paper presentations in national and international conferences on various themes. At Advent, he teaches Managerial Economics and International Business. He did his doctorate in "A study of software Market in India with Special Reference to International Market".


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