This book is significant for students in academic and research field in various disciplines such as marketing, pharmaceuticals, library science, public health, nursing, social work, psychology, education, health etc. This book provides students and academicians the techniques and concepts of quantitative and qualitative research. The concepts are explained with the help of simple examples. The chapters which are covered in the book includes- Introduction to research, Research problems, Case study, Research design, Research Phypothesis, Sampling, Survey. Data collection, Observation, Questionnaire, Interview, Schedules, Analysis of Data, Preparation of research reports, and Chapterization & referencing. I have tries to incorporate each relevant topic of research in chapter of this book. This is a well-structured book and discusses in detail each step involved in research. This book is recommended for all graduates, post graduates and Ph.D. scholars in various discipline.