The book “Marketing Management” effectively and simply explains the fundamental ideas of the field. These ideas are actually the foundation of a thorough comprehension of management. The theoretical ideas in this book are given in a way that will grab readers’, students’, academicians’, and professionals’ attention and support their reflection, review, and reinforcement of these concepts all of which will help them apply them in the actual world. Every chapter in this book covers a significant facet of the topic. The examples provided in this book and the logical order of the chapters sections make it easy to read and comprehend

In order to address the importance of digital media and technology in addition to traditional channels in the ever-changing marketplace, the authors offer comprehensive marketing perspectives from a growth market lens. It refreshes and confirms why marketing is still the primary engine of value creation for businesses, with illustrations spanning a variety of product and service industries. This edition is particularly current because it includes many current and pertinent examples

For BBA, B.Com, MBA, and M.Com, students and Teachers, we hope that this version will continue to be of great value.

Dr. Shweta Tiwari

D.Litt. (Pursuing); Ph.D; M.Com. Associate Professor and Head MBA Bhopal Institute of Technology & Management Bhopal (Madhya Pradesh)

Dr. Sachin Gupta

D.Litt.; Ph.D, M.Phil.; MBA, M.Com; UGC-NET: Alumnus-IIM Indore (Post Graduate Certificate Program in Finance); Executive Program in Advanced Financial Management-XLRI Jamshedpur, Diploma in IFRS

(University of Delhi) Assistant Professor

Department of Business Administration University College of Commerce & Management Studies Mohanlal Sukhadia University, Udaipur (Rajasthan)