The Present book "Business Economics" has been designed and developed in accordance with the syllabus prescribed for the Business Economics paper of the B. Com., B.A.,B.B.M, M.Com and other management courses of various universities and institutions.The book has the objective of explaining micro economics theory in the clear stand most interesting possible way. It is an attempt to present business economics in a lucid and simple manner so that students who may come from different streams are able to grasp the fundamentals of the subject.

Dr. Mukesh Mathur is Presently Professor in the Department of Banking and Business Economics,,,, Mohanlal Sukhadia University, Udaipur (Rajasthan). He obtained his M.Com; M.Phil; Ph.D. from the University of Rajasthan, Jaipur. Dr. Mathur has 25 years of teaching and research experience. He has contributed widely to many journals and national seminars and conferences. Dr. Mathur has authored and edited several books in the field of Money, Banking, Finance and Economics.